Lifestyle Projects
ART DIRECTION
Over several years working with General Mills, I’ve been able to work with talent to bring product, merch, and campaigns to life. Here are some of my all time favorites!
Reese’s Puffs Merch
ART DIRECTION
Created a retro-modern orange and yellow living room set to create a scene for Reese’s Puffs new merch - Featuring an orange sweatshirt, beige sweatshirt, socks & bluetooth speaker.
Photographer: TKP Studio
Totino’s Portfolio Shoot
ART DIRECTION
With over 70 deliverables captured in just 2 days across 2 sets, this fast-paced shoot was a creative challenge that brought the full Totino’s product lineup to life. From classic after school snacks and game day bites to the launch of a new breakfast offering and a bold Stranger Things collaboration featuring spicy rolls, each setup required a unique visual approach to match the tone and occasion. I shaped the storytelling for each scene, ensuring consistency across the brand while letting each product shine in its own moment.
Photographer: Blue Ox
Loaded Cereal
A new innovation cereal brand at General Mills, called Loaded Cereal, has become one of my biggest brand developments over the years. Starting with an Asset Guide, to building vector-based creative for their first paid media launch, to photographing product and packaging images for PR & key visuals, to art directing large productions through photography and videos. It was an absolute joy to create a look and feel for a new innovation cereal and be able to build on it year after year.
GRAPHIC DESIGN + ANIMATION + PHOTOGRAPHY + STYLING
This is for the maximalist consumer who just loves being a little extra… think of luxury loungewear. That’s the target.
ART DIRECTION
After giving the brand a look and feel, I was able to bring it to life through lifestyle photography. Everything about this shoot was a little ‘extra’ and was an absolute joy to lead from concept to completion.
Photographer: Blue Ox
ART DIRECTION
Loaded started getting much love for a snacking option. We were able to work with a production company creating 4 different videos and/or GIFs and capturing photography along the way.
Production Company: Howdy Gang
Video Director: Cari Merryman
Photographer: Sara Rubinstein
Extra Picnic
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Movie Night
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