General Mills New Product
Across multiple General Mills brands, it is always fun coming up with the look and feel for new product coming to market. Below you will see a few of the fun brands that came to life.
Häagen-Dazs Cultured Crème
ART DIRECTION
Häagen-Dazs is bringing luxury to the yogurt aisle with their cultured crème. With this photoshoot, I played off Häagen-Dazs’ monochromatic visual style, but differentiated it from their ice cream imagery by adding in a clear acrylic riser.
Photographer: TKP Studios
Reese’s Puffs Peanut Butter Lovers
ART DIRECTION
Reese’s Puffs came out with a peanut butter only flavor making dreams come true for the peanut butter lover out there. These images lean into the monochromatic feel of the Reese’s brand, but add yellow emphasis with a glow behind the product.
Photographer: TKP Studios
Lucky Charms Jumbo Rainbow
GRAPHIC DESIGN + ART DIRECTION + STYLING
Lucky Charms brought more marshmallow love to consumers by making their rainbow marshmallow JUMBO! For this new product launch, we captured images on a beautiful sky blue colored background, then in post, brought more of the magical feeling of a rainbow with the use of clouds, reflections and light leaks.
A fun challenge in this shoot, was capturing the floating marshmallows. We wanted to capture this in true nature with the same lighting that was used on set. We did not want to try and recreate in post. It was a fun challenge on set, but it was worth it in the end!
Photographer: Ryan Moede
Lucky Charms Rainbow Sprinkles
ART DIRECTION + STYLING
Lucky Charms launched a second rainbow flavor - Rainbow Sprinkles - which coincide with the Jumbo Rainbow launch. This was a fun challenge to make these 2 launches to feel like siblings, but have different personalities. We accomplished through similar lighting and the way the cereal is represented in the bowl.
Photographer: Ryan Moede
Lucky Charms Magic Gems
ART DIRECTION
Lucky Charms released a new marshmallow for the first time in years. These images were built to have a magical cave-like appearance.
Photographer: TKP Studios
Strawberry Cinnamon Toast Crunch
ART DIRECTION + STYLING
To make Cinnamon Toast Crunch’s iconic Cinna-dusted squares even more irresistible, they introduced a strawberry flavor — Bringing the playful pink box to life, we designed 2 sets that visually capture the essence of this sweet new twist.
Photographer: Ryan Moede