General Mills New Product
Across multiple General Mills brands, it is always fun coming up with the look and feel for new product coming to market. Below you will see a few of the fun brands that came to life.
Reese’s Puffs Peanut Butter Lovers
ART DIRECTION
Reese’s Puffs came out with a peanut butter only flavor making dreams come true for the peanut butter lover out there. These images lean into the monochromatic feel of the Reese’s brand, but add yellow emphasis with a glow behind the product.
Photographer: TKP Studios
Lucky Charms Jumbo Rainbow
GRAPHIC DESIGN + ART DIRECTION
Lucky Charms brought more marshmallow love to consumers by making their rainbow marshmallow JUMBO! This photoshoot brought the magical feeling of a rainbow to new product launch images with the use of clouds, reflections and light leaks.
Photographer: Ryan Moede
Lucky Charms Rainbow Sprinkles
GRAPHIC DESIGN + ART DIRECTION
Lucky Charms launched a second rainbow flavor - Rainbow Sprinkles - which coincide with the Jumbo Rainbow launch. This was a fun challenge to make these 2 launches to feel like siblings, but have different personalities. We accomplished through similar lighting and the way the cereal is represented in the bowl.
Photographer: Ryan Moede
Lucky Charms Magic Gems
ART DIRECTION
Lucky Charms released a new marshmallow for the first time in years. These images were built to have a magical cave-like appearance.
Photographer: TKP Studios
