Monster Cereals
Over the Years?
Developed marketing and PR imagery for Monsters Cereal since 2022. Each campaign introduced a fresh approach as partnerships changed and became more elaborate — showcasing the brand’s growth year over year.
2025
GRAPHIC DESIGN + PHOTOGRAPHY + PROP/FOOD STYLING
It’s truly a MONSTER of a collaboration! After 70 years and hundreds of puppets, 3 new monsters joined the Jim Henson family — Count Chocula, Franken Berry, and Boo Berry.
Teaser Key Visual
Created a teaser KV to generate excitement ahead of launch, incorporating a gold-framed style inspired by the back of pack creative while featuring silhouettes of select characters from the Jim Henson puppet family. We also leaned into the production set element to hint at the behind-the-scenes puppet world. .
Primary Key Visual
Created to reveal the Jim Henson partnership and debut the 3 Monsters puppets.
Photoshoot
Developed a concept that integrated the packaging and product into the whimsical Jim Henson puppet world, featuring gold frames and suspended elements like the packaging and spoon. These images brought the partnership and campaign to life and were used for social and PR.
Display Banners
2024
ART DIRECTION + PROP/FOOD STYLING
This year, the Monster Cereal crew returned with a twist — introducing pet-shaped marshmallows in every box! To unveil this hauntingly fun addition, a spooky swirl of smoke set the stage for the big reveal.
Photographer: Ryan Moede
2023
GRAPHIC DESIGN + PHOTOGRAPHY + PROP/FOOD STYLING
A new Monster joined the Monsters crew — Introducing Carmella Creeper! Carmella is a young, vibrant female DJ and she brought the rest of the Monsters into the 21st century. The addition of Carmella brought a new version of the iconic Monster Mash cereal mix as well as a new remix of the iconic Monster Mash song that was released across some streaming platforms.
Key Visuals
Each SKU received their own KV, including one dedicated for Carmella’s Monster Mash song remix. The backgrounds for the SKU-specific KVs incorporate the individual Monster’s comic strip featured on the back of pack, creating a consistent connection between marketing materials and the on-shelf experience.
Photoshoot
With the marketing focus on Carmella Creeper and the new Monster Mash cereal and song, we captured those two SKUs to use on social, web and PR. The overall setup and lighting for these images were basement-low-light-spotlight production.
Display Banners
2022
PHOTOGRAPHY
Monsters x KAWS collab where KAWS designed small Cereal Monster toys for consumers to win.
