General Mills
Brand Partnerships
From cereal aisles to pop culture — Bringing brands to life through some playful, bold, and unexpected partnerships.
General Mills x Fantastic 4
GRAPHIC DESIGN + ART DIRECTION
General Mills teamed up with Marvel Studios’ Fantastic Four: First Steps to create retro themed boxes for 4 cereal brands. It was a fun challenge to bring the personality of the movie together with each individual brand’s voice. Not only was I able to build out the entire campaign guide, but concepted some fun social assets for paid and organic social. For paid social, we were able to use specific clips from the movie trailer and for organic, we gave the packaging some super powers to coincide with the superhero on pack.
Animation: 3VLTS
Key Visual
Paid Social Videos - Portfolio
Organic Social Videos - Brand specific
CTC x Pit Viper
ART DIRECTION + PROP/FOOD STYLING
Celebrating the unexpected and unforgettableness of each brand, CTC x Pit Viper came together to create an exclusive pair of sunglasses where the ear piece is a removable spoon for snacking on the go. This photoshoot perfectly captured the spirit of both brands.
Photographer: Ryan Moede
Reese’s Puffs x Dragon Ball Z
Teaser Video
PHOTOGRAPHY + GRAPHIC DESIGN + ANIMATION
This countdown animation was for social to announce Reese’s Puffs limited edition Dragon Ball Z boxes. From storyboards, to photography, to captured sound bites, to animation - a lot of little details made a big difference to meld these 2 brands.
When this post went live on Reese’s Puff’s Instagram page, within 24 hours it had exceeded engagement benchmarks compared to any Reese’s Puffs organic post ever!
Graphic Design Help: Ellie Krummel / John Meilner
Reese’s Puffs x Dragon Ball Z
Launch Video
ART DIRECTION
Led a bold photoshoot, to coincide with the launch of Dragon Ball Z, to feature all the back of pack characters. Placing camera angle low and the box high on a platform, this allowed for some epic milk splashes to make each box unique.
Photographer: TKP Studios
Lucky Charms x Loki
PHOTOGRAPHY + STYLING
Captured images for Lucky Charms’ Limited Edition Loki box that was designed with a lenticular effect. This set was inspired by the new series of Loki on Disney+ which featured a retro desk scene complete with movie-appropriate props to reflect the show’s TVA office aesthetic.
CTC x Black Label Bacon
ART DIRECTION + STYLING
Cinnamon Toast Crunch and Black Label Bacon partner up to make an epic breakfast flavor combination. Served up in a perfect resealable stackable pouch, it lets you bring all the breakfast flavor on the go.
Photographer: Ryan Moede
CTC x WWE
ART DIRECTION
Create an epic visual campaign for Cinnamon Toast Crunch’s partnership with Wrestle Mania. Walmart had a limited edition box we were able to capture utilizing Walmart brand milk + exclusive action figure.
Photographer: TKP Studios
Reese’s Puffs x Yoon Ambush
PHOTOGRAPHY
Photographed this signed Limited Edition Reese’s Puffs Yoon Ambush box that came with a chrome purse that was also a cereal bowl when it opened.
