Loaded Cereal
GRAPHIC DESIGN + ART DIRECTION + PHOTOGRAPHY + STYLING
A new innovation cereal brand at General Mills, called Loaded Cereal, has become one of my biggest brand developments over the years. Starting with an Asset Guide, to building vector-based creative for their first paid media launch, to photographing product and packaging images for PR & key visuals, to art directing large productions through photography and videos. It was an absolute joy to create a look and feel for a new innovation cereal and be able to build on it year after year.
Key Visuals + Social Media
GRAPHIC DESIGN + ANIMATION + PHOTOGRAPHY + STYLING
These were the first images captured for this new brand, before it developed into what you’re about to see below — Theses images were the catalyst for the maximalist consumer who just loves being a little extra… think of luxury loungewear. That’s the target.
Portfolio Expansion
ART DIRECTION
After a year in the market, Loaded Cereal expanded into another SKU - Birthday Cake. With an established brand look and feel, Loaded Birthday Cake was brought to life through lifestyle photography. Everything about this shoot was a little ‘extra’ and was an absolute joy to lead from concept to completion.
Photographer: Blue Ox
Social Media Videos
ART DIRECTION
Loaded cereal continued to get much love as a snacking option, giving us the opportunity to work with a production company to create 4 videos specific for social media marketing — and to make sure we seized every opportunity, we captured static photos along the way.
Production Company: Howdy Gang
Video Director: Cari Merryman
Photographer: Sara Rubinstein
Extra Picnic
Add To Cart
Movie Night
Proudly Extra
