General Mills Merch Drops
ART DIRECTION
Over several years working with General Mills, I’ve been able to work with talent to bring product, merch, and campaigns to life. Here are some of my all time favorites!
Reese’s Puffs Merch
ART DIRECTION
Created a retro-modern orange and yellow living room set to create a scene for Reese’s Puffs new merch - Featuring an orange sweatshirt, beige sweatshirt, socks & bluetooth speaker.
Photographer: TKP Studio
Kelce Brothers Cereal Training Camp Merch
ART DIRECTION
When the Kelce brothers shared their favorite cereals on their podcast, General Mills knew it was time to join the conversation. This sparked a playful campaign called Cereal Training Camp. To keep the momentum going, a limited-edition merch drop followed, featuring branded hats and tshirts matching the ones the Kelce brithers wore in the campaign.
For the photography, we captured isolated images for the website, but still wanted to showcase everything in a way that felt felt fresh and dynamic—especially for social. So, we took a more unexpected approach: tossing them in the air to bring energy and movement to the shots.
PHOTOGRAPHER: Ryan Moede
