Creative Graveyard
Not all creative gets to see the light of day. I wanted to pay respect to those ideas that never got selected, but are still pretty darn cool.
Super 8 Motel Rebrand
BRAND DESIGN
In this rebrand, Super 8 Motel’s mission is to be a leading economy motel for young travelers as they are conveniently located near virtually every tourist attraction in the United States with over 2,000 locations. Super 8 provides rooms to travelers looking for a good night rest as they focus on providing a clean, accessible, and social environment with essential amenities for all their guests where they need it, when they need it.
2025 Monsters Cereal Animation
GRAPHIC DESIGN + ART DIRECTION
As we were working through this project, information for the Monsters x Jim Henson partnership had leaked. Because of this, we pivoted away from creating digital teaser assets and focused more on the launch. We had this awesome animation storyboarded for a teaser utilizing the back of pack creative with all the Henson puppet characters. This would have been a fun one to see come to life.
